Streamlining Life Insurance: New Digital Questionnaire Initiative Launched

1

This innovative approach aims to eliminate the traditional dependency on PDF forms for medical data, creating a more efficient platform for information exchange between applicants, medical professionals, insurers, and advisers. The technological advancement marks a pivotal shift towards modernising the insurance process.

Acenda's Chief Executive of Individual Business, Gerard Kerr, highlighted this digital initiative as a pioneering move for the Australian life insurance industry. He noted the company's dedication to innovation and customer-centric solutions, aiming to make it easier and quicker for Australians to secure their insurance cover.

The initiative is designed to transform the underwriting process, ensuring underwriters receive accurate information promptly, eliminating the unnecessary back-and-forth communication that typically delays applications. The removal of the necessity for doctors to handle PDF forms further expedites the decision-making process, enhancing efficiency while maintaining privacy standards.

With the introduction of automated and digitised processes, this initiative reduces potential delays and eliminates obstacles in the insurance communication chain, from data collection to decision implementation.

Stephen Clarkson, CEO of EQ Pathology, emphasised the significance of using technology to address practical problems. He expressed excitement in seeing an insurer like Acenda adopt a structured data approach to resolve traditional underwriting bottlenecks.

This partnership highlights the potential of technology to revolutionise life insurance applications, benefiting clients, advisers, and medical professionals alike.

Published:Wednesday, 4th Jun 2025
Source: Paige Estritori

Share this news item:

Insurance News

Clear

Regulatory Bodies Demand Clarity on Duration-Based Insurance Premiums 06 Jun 2025: Paige Estritori Australia’s leading financial regulators, the Australian Securities and Investments Commission (ASIC) and the Australian Prudential Regulation Authority (APRA), have raised concerns regarding the practice of duration-based pricing in life insurance products. They have emphasised the need for insurers to improve transparency, ensuring that consumers are fully informed about the long-term costs associated with initial premium discounts. - read more

Young Driver Left Uncovered Due to Policy Misstep 05 Jun 2025: Paige Estritori A policyholder faces a denied claim after inadvertently excluding his newly licensed 21-year-old son from his car insurance policy, highlighting a common oversight in age-specific exclusions. Following a collision involving his son, who recently earned his licence, Hollard Insurance declined the claim based on policy terms that excluded drivers under 25, unless accompanied by a qualified adult. - read more

NSW Floods Highlight Critical Insurability Crisis 05 Jun 2025: Paige Estritori Recently, New South Wales has been severely affected by major floods, with damages to around 10,000 homes and businesses. The Insurance Council of Australia has already received over 6,000 claims from the Mid North Coast and Hunter regions, while countless families face displacement as their homes become uninhabitable. - read more

Ride-Share Driver Prevails in Insurance Dispute Over Vehicle Use 04 Jun 2025: Paige Estritori A ride-share driver recently won a significant claim dispute against an insurer that initially denied his claim following a traffic accident. The Australian Financial Complaints Authority (AFCA) sided with the driver, determining that Auto & General could not prove he misrepresented his vehicle use when purchasing his insurance policy. - read more

Streamlining Life Insurance: New Digital Questionnaire Initiative Launched 04 Jun 2025: Paige Estritori In a groundbreaking development for the Australian life insurance sector, a new digital initiative promises to simplify the process of providing medical information for life insurance applications. The collaboration between Acenda, formerly known as MLC Life, and EQ Pathology introduces “smart” digital questionnaires to streamline data collection. - read more