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Sterling Insurance Enhances PI Offerings with Lloyd's Binder

New Authority Provides Greater Control Over Products and Pricing for Brokers

Sterling Insurance Enhances PI Offerings with Lloyd's Binder?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Sterling Insurance has successfully secured a new professional indemnity (PI) binding authority with Lloyd's, a move that promises to provide Australian brokers with greater control over product offerings and pricing structures.
This development is part of Sterling's ongoing commitment to delivering tailored insurance solutions that meet the specific needs of niche and complex risk sectors.

As a specialist underwriting agency operating under Melbourne-based ATC Insurance Solutions, Sterling Insurance focuses on serving sectors such as general liability, professional indemnity, and aviation across Australia and New Zealand. The acquisition of this Lloyd's binder marks a significant advancement in their ability to offer customized and responsive insurance products.

Tony Parington, Managing Director of Sterling Insurance, emphasized the benefits of this new arrangement, stating that brokers will experience more certainty on terms, faster decision-making processes, and products that accurately reflect the specialist sectors they serve. This enhanced control is expected to streamline operations and improve service delivery for both brokers and their clients.

Underwriter Mike Stephens, who played a pivotal role in securing the binder, highlighted Sterling's plans to broaden its appetite to include design and construct professionals, training providers, and consultants across engineering, science, and industrial sectors. This expansion aims to address the evolving needs of professionals operating in construction-adjacent, marine, energy, and aviation industries.

To support this growth, Sterling has made strategic appointments, including Leanne Leach in Brisbane and Gemma Sturgeon in Western Australia, with plans for further expansion in Melbourne. These additions are intended to place experienced decision-makers in key markets, ensuring that brokers have local access to reliable terms and responsive service.

For professionals seeking PI insurance, this development offers several advantages:

  • Access to tailored insurance products that align with specific industry requirements.
  • Improved responsiveness and faster decision-making processes from underwriters.
  • Enhanced certainty regarding policy terms and pricing structures.

Professional indemnity insurance is crucial for protecting businesses against claims of professional negligence or mistakes. It provides financial security for legal defence costs and settlements, enabling professionals to operate with confidence. Sterling's enhanced offerings, backed by the Lloyd's binder, contribute to a more robust and responsive insurance market in Australia.

In conclusion, Sterling Insurance's acquisition of a new professional indemnity binding authority with Lloyd's represents a significant enhancement to their service capabilities. By offering greater control over products and pricing, and expanding their reach through strategic appointments, Sterling is well-positioned to meet the diverse needs of Australian professionals seeking comprehensive PI coverage.

Published:Friday, 13th Mar 2026
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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Double Indemnity:
A clause or provision in a life insurance policy that doubles the payout in cases of accidental death.